2026 Exhibitor Information Manual — New Braunfels Senior Expo & Veterans' Resource Fair

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Watch Your Text Messages for Set-Up Times

The message will have your specific scheduled move-in time.

Please bring your own dolly or push cart — there will not be any available at the facility.

IMPORTANT: We only have one day for set up. This schedule is based on when your booth will be ready. Please adhere to it or contact Victoria to make alternate arrangements or your booth might not be ready.

Contact: victoria@rjceventgroup.com | 832-392-0165

Schedule

Calendar & Show Hours

Move-In

Day	Date	Time
Tuesday	April 28th	12:00pm – 6:00pm*
Wednesday	April 29th	7:00am – 8:30am**

*You will receive a text message designating your specific set-up time.
**Installation must be completed by 8:30am Wednesday.

Show Hours

Day	Date	Time
Wednesday	April 29th	9:00am – 3:00pm

Move-Out

Day	Date	Time
Wednesday	April 29th	3:05pm – 5:00pm

Attendees will be in the building until 3:00pm. Any exhibitor who begins teardown before 3:00pm will be noted, which will affect your renewal status for the 2027 show.

Please bring your own dolly or push cart. Your display must be entirely removed by 5:00pm on Wednesday, April 29th.

Admission: Free to the public

Your Team

Show Site Management Team

We're here to answer your questions and ensure a great experience.

Robyn Cade

President / Show Director

Rachel Shann

Customer Service

Brooke Hubbard

Floor Manager

Leslie Edmonson

Floor Manager

Guidelines

General Information

Booth Guidelines

Floor Covering for your booth space is HIGHLY recommended.
Linear Booths (6x10, 8x10, etc) may be built to maximum height of 8 ft. on the back. Any signage must be displayed BELOW the 8 ft height. No signs may be hung or suspended above linear booths. The only exception to this rule occurs when a linear booth backs up to wall and not another exhibit. For exception approval – contact your sales rep. Sidewalls may be 8ft. high, ½ way to the aisle from the back wall. The next ½ may not exceed 3ft high.
White side and back drape will be provided by show management in the linear home show booths only.
Bulk Spaces (Islands) are open on all four sides.
All boxes, wires, storage materials, etc., must be kept out of sight. It is the responsibility of exhibitors to provide Pipe & Drape if needed to cover these items.
Any Pipe & Drape used in bulk space is the financial responsibility of the exhibitor.
Tables used in exhibits must be draped to the floor & look professional.

Exhibitor Badges

Please pick-up exhibitor badges when you arrive to set-up.
Badges are available at show office located in the lobby area.
4 badges will be issued for 6x10 booths, 6 badges for 8x10, 8x20 and 16x20 booths.
Up to 8 badges are available for bulk spaces.
Will-Call for badge pick-up (1hr prior to show opening) will be in the lobby.
Exhibitor Badges are to be used/worn ONLY by exhibitors working in booth, not family or friends.

Electricity

There is a charge for power based on the amount you need. Contact Victoria Sexton at victoria@rjceventgroup.com to order.

Deadline: April 15, 2026. A late fee of $50.00 applies after this date.

Please bring your own extension cord and power strip. The venue places electric drops sporadically. If you intend to use extension cords, please note that they must be 3 prong, outdoor, heavy duty and UL approved.

Cleaning & Decoration

Cleaning: Show management cleans aisles. Exhibitors are responsible for their own booth.

Decoration: All display materials must be flame proof. Unfinished tables must be draped.

NO HELIUM TANKS OR BALLOONS will be allowed in the hall.

Fire & Building Regulations

Parking near overhead doors is permitted only for loading and unloading and will be regulated by Show Management.
All draping materials, etc. must be flame retardant.
Plantings/foundations need waterproof plastic underneath.
Do not block fire equipment or emergency exits.
Follow all venue fire marshal guidelines.

Insurance & Security

In addition to policy requirements set forth in the Exhibit Space Contract, for your protection exhibitors are advised to have a rider on their insurance policies covering the travel to and from the Show. Exhibitors should be aware that neither Show management, the Security Contractor, nor the New Braunfels Civic/Convention Center are responsible for any losses incurred as a result of exhibiting at the Show.

NOTE: There are security cameras pointed at the show floor.

*Health Permits / Food Sampling & Selling

The exhibitor must present a temporary health permit when selling or providing any food and/or beverage. All booths selling and/or sampling food and/or beverages are responsible to obtain the proper temporary Health Permits. Temporary health permits will be issued by the City of New Braunfels.

Here are the directions to apply:

Go to Health Permit Application

Permit Fees:

For Profit - $75.00 || Non-Profit - $25.00
Applicant must submit Copy of Non-Profit Tax I.D. Number using the attachment link at the bottom of the application.
Sampler - TCS Foods - $25.00 || Sampler – No Fee
Applicant must comply with the sampler requirements and get approval from city prior to event
If you need assistance, call 830-221-4041 ext. 3 or email health@cityofnewbraunfels.com
Additional information on page entitled: Sampling Guidelines

Show Location

New Braunfels Civic/Convention Center
375 S Castell Ave, New Braunfels, TX 78130

Music, Photographs & Other Copyrighted Materials

Each exhibitor is responsible for obtaining all necessary licenses and permits to use music, photographs or other copyrighted material in their booth or display. No exhibitor will be permitted to play, broadcast or have performed any music or use any other copyrighted material, such as photographs or other artistic works, without first presenting to RJC Productions, proof satisfactory that the exhibitor has, or does not need, a license to use such music or copyrighted material. RJC Productions holds the right to remove from the exhibit hall all or any part of any booth or display which incorporates music, photographs or other copyrighted material and for which the exhibitor fails to produce proof that the exhibitor holds all required licenses.

Parking

There is no charge for parking at the New Braunfels Civic/Convention Center. Exhibitors are asked to park at the Co-op to leave closer parking for attendees.

NOTE: This policy is in place so YOUR customers will have ample parking.

Product Selling & Receipts

It is important for exhibitors to give receipts to customers purchasing items during the Show. This is an additional security measure and will eliminate embarrassment to the customer who may be asked to present proof of purchase when leaving the Show.

Shipping

Shipments made directly to the New Braunfels Civic/Convention Center must arrive no earlier than the first day of move-in (Tuesday, April 28, 2026), and the exhibitor must be present to accept shipment. Any shipment arriving prior to the first day of move-in (Tuesday, April 28, 2026), will incur a $75.00/day charge by the New Braunfels Civic/Convention Center.

New Braunfels Senior Expo
Attn: YOUR COMPANY NAME + BOOTH #
New Braunfels Civic/Convention Center
375 S Castell Ave
New Braunfels, TX 78130

Paging Policy

There will be no paging during Show time. With the exception of approved pages for emergencies and lost, small children.

Signs

Hanging signs are permitted over bulk spaces only and must not exceed 50% of your booth dimension. Exhibitors may not affix signs to any walls, drapery, columns or hang from the ceiling. Signs will not be hung from the ceilings. Any damages to facility will be billed to the exhibitor by the Facility.

Show Office

Our experienced staff is always available to assist you. If you need help during the event please visit the Show Office, located in the lobby.

Press Office

During the Show, our Marketing Team will be available for media inquiries at the New Braunfels Civic/Convention Center. Exhibitors are urged to have press information there, and to report visiting VIP's, new products, or other newsworthy items.

Rentals: Tables & Chairs

The Civic Center will have tables and chairs available at no charge for exhibitors to grab and take to their booths. Please bring your own professional table covering.

Reference

Exhibitor Checklist

Service / Item	Supplier / Info
Booth Furnishings (Tables, Chairs, etc.)	Tables and chairs are available at the show. Please bring your own professional table covering.
Electric	New Braunfels Civic Center
Health Permit	City of New Braunfels — 830-221-4041 ext. 3 health@cityofnewbraunfels.com Apply Online
Shipping	Arrive no earlier than Tuesday, April 28th. $75/day early charge.
Tape	Double-sided carpet tape, GAFF tape, or AV Cord Tape ONLY. No duct tape on floors. Approved tape for sale at registration office.

Expert Advice

Maximize Your Profits

at the New Braunfels Senior Expo & Veterans' Resource Fair

6 Ways to Increase Traffic Before the Show

Gear all business contacts to show promotion — name, location, dates, booth number
Send press releases/literature to media & prospects
Send invitations to clients & prospects (5-10% respond!)
Phone clients & prospects (5-10% respond!)
Advertise in show program / website / become a sponsor
Offer a service/discount/special demo with any of the above

The Pre-Show Meeting

Reiterate goals — “This is why we are exhibiting and what we intend to do.”
Go over scheduling of staff, travel & accommodation
Discuss common questions & problems
Nail down pricing and be consistent
Handling leads — decide on box location, have systems ready

The 3-Second Rule

In a glance, your exhibit should tell people three things in three seconds:

Your company name
Exactly what you do
At least one benefit of your product or company

10 Easy Ways to a Better Exhibit

Sell benefits, not just your product
Sell your company too
Have a professional, attractive sign
Select the proper setting for your product
Invite people in — don't block access

Build, buy, or rent a full backdrop
Stand up, SMILE and greet people
Include some greenery in your exhibit
Involve people in your exhibit/product
Create a formal/informal closing area

Sales Strategy

The 6 Essential Qualifying Questions

Thank you for stopping, how are you familiar with ___?
(Gives history of prospect, tells you where to start selling)
What is your situation now?
(Tells you if the prospect has a need)
What would you like to achieve/change?
(Defines prospect's application of your product)
What are your concerns as to budget?
(Tells you if prospect has the money)
How does your timetable look?
(Prospect's timetable for buying or acting)
How would you like to proceed?
(Lets the prospect close themselves!)

Ask short, open-ended questions then
STOP, BE QUIET, AND LISTEN

Sample Lead Card

Name: ___________________________

Address: _________________________

City: _____________________________

Phone: ___________________________

Best Time to Call: __________________

Email: ____________________________

What is your budget? _______________

What is your timeframe?

__ NOW! __1 __2 __3 __4 __5 __6 __1yr.

Longer? __________________________

What can we help you with?

__________________________________

What is your situation now?

__________________________________

How would you like for us to follow up?

__ Email __ Phone Call

Set Appointment

Date: ______________

Time: ______________

Follow Up

The Two-Year Pinpoint Plan

Jump on your hot leads — set appointments at the show, and call other good prospects while the show is in progress. Here's what to do back at the office:

Email or mail brochures FIRST CLASS:

Immediately after the show
Two weeks after
Three months after
Six months after
One year after
Eighteen months after
Two years after

Credit: Dr. Alan Konopacki, Incomm International, Chicago, Illinois

Important

Exhibitor Rules

A friendly reminder of what we expect from all exhibitors

In an effort to provide high quality exhibits, we are asking all exhibitors to achieve the following standards.
All tables must be skirted & look professional. Skirting must cover all exposed areas and go to the floor. Must be pressed and neat. No plastic tablecloths.
All signs must be professionally prepared. No handwritten signs are allowed.
All exhibit booth walls must be completely finished. No wires, frames, wood, etc. should be exposed.
The standard booth includes 8' back wall and 3' side rails. Tables, chairs, electric, phone lines, water, etc. are NOT included with exhibit space.

Please Note: Should RJC Event Group need to provide skirting, masking drape, signage, etc. — this will be done at the exhibitors' expense.

Thank you for your support and participation in the
2026 New Braunfels Senior Expo.
We appreciate your business!

Food Vendors

Sampling Guidelines

Gloves shall be worn at all times and changed between applications when handling “ready-to-eat” food products.
Hand washing station is required.
Only non-potential hazardous foods, served by vendor personnel, are allowed. Product shall not be left unattended if accessible to the public.
Sliced fruits and/or vegetables are prohibited for sampling.
Reconstituted foods are prohibited; dips or “reconstituted” condiments/sauces shall not be offered unless specifically approved.
No open, unmonitored trays or serving bowls. Use covered “domes” or protective appliances.
No public self-serve from communal trays/basins. Cross-contamination is the concern.
Only single service wares (disposable cups, spoons, etc.) kept in a protected location.
Provide a copy of your manufacturer's license to this office, if applicable.

Exhibitor is responsible for obtaining all permits required by the City of New Braunfels. Violations will result in removal of unapproved items from the facility immediately.

Accommodations

Hotels & RV Parks

Near the NB Civic/Convention Center. Please book directly with the hotel.

Hotels

Holiday Inn Express & Suites(830) 625-8017

Hampton Inn & Suites(830) 629-0026

Courtyard by Marriott(830) 626-0005

La Quinta Inn & Suites(830) 627-2223

Best Western Inn & Suites(830) 625-7337

Comfort Suites(830) 629-0060

Days Inn by Wyndham(830) 608-0004

Motel 6(830) 625-5882

Super 8 by Wyndham(830) 629-1388

Rodeway Inn(830) 629-6991

RV Parks

Camping World / Good Sam Park(830) 625-1919

Hill Country RV Resort(830) 625-1208

Camp Comal(830) 625-1112

Publicity

Media Coverage

Sometimes we are lucky enough to have media come to the show and the first question they always ask is “What's new?”.

Help us direct media to your booth if they come! We can also help you launch your new product or service into the hill country marketplace! Fill out the info below, send it in and we'll use it for media and promotion …and we'll help drive more traffic to YOUR booth!

What's New, What's Hot, What's Trendy Today

for their homes and lifestyles.

Let us help you launch your new product or service into the hill country marketplace! Give us the information we can use in press releases …and we'll help drive more traffic to YOUR booth!

Company Name: ___________________________________

Contact: _______________________

Booth#: __________

Phone: _________________________

Fax: _____________

Email: ___________________________________________

List below your: New Product / New Service / Hot Product / Hot Service:

Send or fax your information, brochures and/or photos TODAY to:

2026 Spring New Braunfels Senior Expo & Veterans' Resource Fair
Phone: 832-289-0488 • Fax: 713-456-2295
Email: victoria@rjceventgroup.com

Getting Here

Directions to NB Civic/Convention Center

375 S Castell Ave, New Braunfels, TX 78130

Get Directions in Google Maps

From San Antonio

Take I-35 North toward New Braunfels
Take Exit 187 for TX-46 / Seguin Ave
Turn left onto W San Antonio St
Turn right onto S Castell Ave
The Civic Center will be on your left at 375 S Castell Ave

~35 minutes

From Austin

Take I-35 South toward San Marcos / New Braunfels
Take Exit 189 for Walnut Ave
Turn right onto Walnut Ave
Turn left onto S Castell Ave
The Civic Center will be on your right at 375 S Castell Ave

~50 minutes

From San Marcos

Take I-35 South toward New Braunfels
Take Exit 189 for Walnut Ave
Turn right onto Walnut Ave
Turn left onto S Castell Ave
The Civic Center will be on your right at 375 S Castell Ave

~20 minutes

From Boerne / Kerrville

Take I-10 East toward San Antonio
Merge onto I-35 North toward Austin / New Braunfels
Take Exit 187 for TX-46 / Seguin Ave
Turn left onto W San Antonio St
Turn right onto S Castell Ave
The Civic Center will be on your left at 375 S Castell Ave

~45 minutes

Exhibitor Parking: Free parking at the Civic Center. Please park in the back lots to leave closer parking for attendees.

Exhibitor Information Manual

New Braunfels Senior Expo & Veterans' Resource Fair

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